MGT301 - Principles of Marketing Solved Quizzes File No 12

Question No: 19( M - 1 ).

Which one of the following takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold?

Selling agent

Commission broker

Commission merchant

Selling broker

Question No: 20( M - 1 ).

Which one of the following is the primary purpose of a broker?

Take title to a producer's goods

Sell directly to the final consumer

Sell directly to producers

Bring buyers and sellers together

Question No: 21( M - 1 ).

If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?

Full-service wholesaler

Full-price wholesaler

Rack jobber

Cash-and-carry wholesaler

Question No: 22( M - 1 ).

Which one of the following statement refers to manual order processing?

Integrates the order processing and production planning

Is flexible in special situations

Is practical for a large volume of orders

Is the most widely used form of order processing

Question No: 23( M - 1 ).

Which one of the following concept reflects the term “Order processing”?

Is the same as order handling

Is characterized by electronic processing

Is the receipt and transmission of sales order information

Is the second stage in a physical distribution system

Question No: 24( M - 1 ).

Order processing, inventory management, materials handling, warehousing, and transportation fall under which of the following activities?

Wholesaling

Retailing

Physical distribution

Channel management

Question No: 25( M - 1 ).

The success of each channel member depends on the performance of which of the following?

Key channel members

The entire supply chain

The manufacturer

The wholesaler

Following are the elements of the marketing mix EXCEPT:
Distribution
Product
Target market
Pricing

The BCG growth-share matrix classifies which of the following four types of SBUs?
Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs

Selecting the right competitive advantage is part of which one of the following concepts?
Target marketing
Market Positioning
Market segmentation
Undifferentiated Marketing

Following are the factors that influence consumer behavior EXCEPT:
Cultural
Political (correct)
Personal
Psychological

Companies should set up systems that ___ customer to complain.
Discourage
Encourage
Do not allow
None of the given options

person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Motivation
Perception
Habitual buying behavior
LearningIn the Boston Consulting Group approach, which one of the following is a measure of company strength in the market?Relative market shareBCG matrixBusiness portfolioMarket growth rate

Which one of the following is NOT base for marketing segmentation?
Consumer markets
Industrial markets
Business markets
International markets

Which of the following is a goal-directed summary of a person's experience, education and training developed for use in the selection process?
Curriculum vitae
Educational record
Career goal
Interview questioning

Which of the following force makes an individual eligible to make decisions, give orders & directing work activities of others?
Power
Influence
Authority
Command

Previous company records & customer satisfaction surveys may serve as a source for:
Cultivating learning culture within the organization
Determining deficiencies that require training
Developing career development plans for employees
Identifying training outcomes through evaluation

Which of the following method includes the exchange of information between organizational member & the applicant through a goal-oriented conversation?
Counseling simulations
Vocational interest test
Role playing

Question No: 26( M - 1 ).

Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels?

Producer, agents, wholesalers, retailers, consumers

Producer, wholesalers, consumers

Producer, wholesalers, retailers, consumers

Producer, industrial distributor, wholesalers, retailers, consumers

Question No: 27( M - 1 ).

ABC Company, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in which of the following channels?

Vertical channel integration

A conventional marketing channel

Horizontal channel integration

Channel expansion

Question No: 28( M - 1 ).

Which one of the following statement about price changes is TRUE?

Large-market share brands are hurt more by price changes than smaller companies

Temporary retail price reductions substantially decrease store traffic

Brand equity is unaffected by frequent price changes

Price changes for high-quality brands affect private label brands and weaker brands disproportionately

(corrected)

Question No: 29( M - 1 ).

Which one of the following pricing policy may result in losing money on the product?

Psychological discounting

Penetration pricing

Special-event pricing

Price leader

Question No: 30( M - 1 ).

Quantity discounts are a legal form of price discrimination. A quantity discount is a price reduction to buyers who purchase _____.

Large volumes

Inferior merchandise

Superior merchandise

Frequently

Question No: 31( M - 1 ).

Which one of the following pricing method is the simplest pricing method?

Value-based

Fixed cost

Cost-based

Skimming

What could be the main consideration of an HR manager during recruitment?
Outsource the employee selection to recruiting agencies
Screen the pool of appropriate applicants
Attract a large number of applicants
Only hire the experienced candidates

'There is no need to make any new appointment'; therefore, the organization has transfered Mr. Azam to another branch. This step of the organization is taken to:
Increase the labor supply than demand
Maintain the balance of labor supply and demand
Decrease the labor supply than demand
Devastate the balance of labor supply and demand

Term used to refer the potential employees available for work within the geographic area from which employees are recruited is:
Labor market
Employment market
Employee market
Job market

The best way of reducing the problems of leniency or strictness in performance appraisals is to:
Rank employees
Train supervisors to avoid it
Impose a distribution for performance
Consider the purpose of the appraisal

Which of the following problem occurs when supervisors tend to rate all their subordinates consistently low?
Central tendency
Leniency
Strictness
Halo effect

Question No: 32( M - 1 ).

When Kodak sets the general price range, low for its cameras and set high for its related film , it is practicing which one of the following pricing?

Market-penetration pricing

Market-skimming pricing

Product line pricing

Captive-product pricing

Question No: 33( M - 1 ).

Which of the following is NOT a major factor for making firms price decisions?

Environmental factors

Marketing objectives

Past sales

Marketing mix strategy

Question No: 34( M - 1 ).

Which one of the following statement reflects the market share pricing objective?

Is not recommended when sales for the total industry are declining

Is not especially useful when sales for the total industry are increasing

Is not especially useful when sales for the total industry are flat

Can be used effectively whether total industry sales are rising or falling

Question No: 35( M - 1 ).

The consumer decides to make use of the product on a regular basis. Which one of the following concepts BEST describe it?

Awareness

Interest

Trial

Adoption

Question No: 36( M - 1 ).

Which of the following are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment?

Materials

Specialty items

Capital items

Supplies

Question No: 37( M - 1 ).

What is the stage of the buyer decision process in which the consumer uses information to evaluate brands in the choice set?

The alternative evaluation stage

The situational stage

The experimental stage

The informative stage

Question No: 38( M - 1 ).

Which one of the following factor influences the consumer buying decision process?

Person-specific

Social

Demographic

Situational

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Which one of the following stage of the product life cycle generates most sales revenue for the firm?

Introduction

Growth

Maturity

Decline

A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?

Select correct option:

LAN

Intranets

Extranet

Internet

Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.

Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors

Distribution of product to get it in the marks refers to which of the following activities?

Selling Activities
Advertising activities
Promotion Activities
Place or distribution activities

The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?

Segmenting (Not Sure)Differentiating
Target marketing

Concentrating

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Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?

Concentrated
MultisementTotal Marks
Target Marking

Which of the following is NOT a part of the macro-environment?

Demographic forces

Natural Forces

Competitor’ forces

Political forces

Which of the following is NOT an alternative to increase in the process of a commodity ?

Reducing product size

Using Less Expensive materials

Unbundling the product

Non of the above

Question No: 39( M - 1 ).

Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small component of the total consumer population?

Group

Sample

Target group

Audience

Question No: 40( M - 1 ).

"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?

People's view of others

People's view of themselves

People's view of organizations

People's view of nature

Question No: 41( M - 1 ).

Which one of the following is NOT a part of marketing channel firms (intermediaries)?

Physical distribution firm

Marketing service agency

Financial intermediary

Stock exchange

Question No: 42( M - 1 ).

Which one of the following set represents 4 C’s of the marketing mix?

Customer Solution, Cost, convenience, communication

Customer, cost, convenience, comfort

Convenience, communication, coverage, cost

Cost, coverage, communication, consultancy

Question No: 43( M - 1 ).

Which of the following is an intensive growth strategy of increasing sales in current markets with current products?

Market development

Market penetration

Product development

Market saturation

Question No: 44( M - 1 ).

Identify the first step in the strategic marketing planning process?

The writing of the mission statement

The establishment of organizational objectives

The formulation of a marketing plan

Hiring a senior planner

Question No: 45( M - 1 ).

In the Boston Consulting Group approach, which one of the following measure provides a measure of market attractiveness?

Business portfolio

BCG matrix

Market growth rate

Relative market share

Question No: 46( M - 1 ).

Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept?

Dissatisfaction of one segment affects the satisfaction of other segments

Consumers do not understand what the marketing concept is

Dealers do not support the marketing concept

A product may fit the needs of too many segments

Question No: 47( M - 1 ).

Which one of the following statements by a company chairman BEST reflects the marketing concept?

We have organized our business to satisfy the customer needs

We believe that marketing department must organize to sell what we produce

We try to produce only high quality, technically efficient products

We try to encourage company growth in the market

Question No: 48( M - 1 ).

What does this statement shows “Trade of value between two parties”?

Competition

Transaction

Exchange

Need

Question No: 49( M - 1 ).

Which one of the followings best represent the involvement of management and employees in the continuous improvement of the production of goods and services?

Marketing management

Customer relationship management

Knowledge management

Total quality management

Question No: 50( M - 1 ).

Which one the following option is related with this statement “Rapid imitation of leader or challenger with moderate country market coverage and emphasis on price sensitive markets. The result is overall moderate share with high shares in selected country markets.”

Global leader strategy

Global challenger strategy

Global follower strategy

Global niche strategy

Question No: 51( M - 1 ).

Which of the following is NOT a benefit of direct marketing?

Immediate response

Customer relationship building

Assists client prospecting

Greater product access and selection

Question No: 52( M - 1 ).

Which one of the following is NOT a part of competitive positions?

Market leader

Market challenger

Market follower

Market controller

Question No: 53( M - 1 ).

Which one of the following is a position option open to smaller firms that serves some part of the market that is not likely to attract the attention of the larger firms?

Market leader

Market challenger

Market follower

Market niche

Question No: 54( M - 1 ).

The retailer is usually in an excellent position to:

Make the most profits in the channel

Become the channel leader

Gain feedback from consumers

Co-ordinate the production strategy

Question No: 55( M - 1 ).

A departmental store firm wants to increase sales and reach new markets with direct marketing. To accomplish this, the sales or marketing manager would choose which of the following tool?

Sales promotions

Advertising

Kiosk marketing

Public relations

Question No: 56( M - 1 ).

In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options?

Kiosks

TV monitors

The internet

Cell phones

Question No: 57( M - 1 ).

Which one of the following is the fastest growing form of marketing that reach more customers and save money?

Advertising

Direct marketing

Public relations

Personal selling

Question No: 58( M - 1 ).

Management at Happy Motors must decide what mix of compensation elements to offer their sales force. Which of the following is NOT one of the four basic types of compensation plans?

Straight commission

Straight salary

Salary and commission

Commission and bonuses

Question No: 59( M - 1 ).

There are three typical types of sales force structures. Which one is often supported by many levels of sales management positions in specific geographical areas?

Territorial

Customer

Complex systems

Matrix

Question No: 60( M - 1 ).

Mr. Tatbeeq sales person from Philips, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. What is the name of this process?

Customer search

Sales preparation

Audience identification

Prospecting

Question No: 61( M - 1 ).

Giving a free sample of a new product by attaching it to the pack of an existing product refers to which one of the following promotion?

On-pack promotion

New-product promotion

Extra-fill promotion

Co-operative discounting

Question No: 62( M - 1 ).

Sales promotion includes a wide assortment of tools. Which one of the following is NOT one of these tools?

Contests

Premiums

Telephone surveys

Coupons

Question No: 63( M - 1 ).

Communication process has different elements that are helpful for communicating message to audience. One of the communication tools is the decoding. Which one of the following statements refers to the “Decoding”?

Intensity of the transmission becomes stronger

Receiver attempts to convert signs into concepts and ideas

Source attempts to convert signs into concepts and ideas

Receiver filters noise from the feedback

Question No: 64( M - 1 ).

Which one of the following concepts is considered as the basic role of promotion?

Information

Manipulation

Communication

Interpretation

In which method supervisor keeps a log of positive and negative examples of a subordinate’s work-related behavior?
Management by objective
Comparison method
Essay method
Critical incident method

Sale is decreasing due to substitute product, this statement related to which one of the following research?
Causal research
Observational research
Experimental research
Survey research

Following are the elements of the marketing mix EXCEPT:
Distribution
Product
Target market
Pricing

Question No: 65( M - 1 ).

Location is extremely important to a retailer due to which one of the following reasons?

Suppliers charge more to service stores in certain trading areas.

A desirable location appeals to consumers' emotions and encourages them to buy.

Location is the major determinant of store image.

Location determines the trading area from which the store must draw its customers.

Question No: 66( M - 1 ).

Which of the following is considered as huge superstores, perhaps as large as six football fields?

Hypermarket

Department store

General merchandise retailer

Discount store

Question No: 67( M - 1 ).

A cash-and-carry wholesaler would be expected to:

Provide transportation

Handle high turnover products

Carry a wide variety of products

Provide a wide range of services

How many stages involved in the consumer adoption process?

Six

Seven

Three

Five

In which of the following stage marketer provides quality product and services without variation in quality?

Storing

Selling

Standardizing and grading

Risk Taking

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics

Citizen-action publics

Which one of the following stage is NOT a part of buyer’s black box?

Brand choice

Product choice

Need recognition

Dealer choice

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most

likely use?

Advertising

Publicity

Personal selling

Sales promotion

Question No: 68( M - 1 ).

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves?

Truck wholesaler

Cash-and-carry wholesaler

Rack jobber

Mail-order wholesaler

Question No: 69( M - 1 ).

Which one of the following statement BEST describes a merchant wholesaler?

Takes title and possession of goods and sells only to retailers.

Takes title and assumes risk and is generally involved in buying and reselling products.

Does not take title and possession of goods but may facilitate exchange between any two parties.

Carry a limited line of fast-moving goods and sell to small retailers for cash

Question No: 70( M - 1 ).

Which of the following distribution are used by most television, furniture and small-appliance brands?

Selective distribution

Exclusive distribution

Intensive distribution

None of the given options

Question No: 71( M - 1 ).

The standards set for salespeople, stating the quantity they should sell and how sales should be divided among the company’s products refers to which one of the following options?
Sales goals
Company quotas
Sales quotas
Sales incentives

Question No: 72( M - 1 ).

When Mr. A is using a channel with only one intermediary, that intermediary is classified as which of the following?

Retailer

Wholesaler

Broker

Producer

Question No: 73( M - 1 ).

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually:

Short-term commitments

Long-term commitments

Expensive resource commitments

Only minor commitments

Employment interview

Which of the given employment testing approach requires individuals to perform activities similar to those they might encounter in an actual job?
In-basket technique
Role playing
Interview simulations
Case study

As an HR manager, what should be your main focus while recruitment?
The potential candidate must posses interpersonal and analytical skills
The potential candidate should be very confident and sharp
The potential candidate must be attractive enough to fit in the position
The potential candidate should match the requirements of the job

Rating a person high or low on all items because of one characteristic during performance appraisal, is known as:
Halo effect
Central tendency
Stereotyping
Biasness

Which of the following performance appraisal method is usually adopted for evaluating performance at managerial positions?
Management by objective
Critical incident
Paired comparison
Essay method

Question No: 74( M - 1 ).

Which one of the following is the function of a direct channel of distribution?

The flow of products from producers to customers

Links producers to other marketing intermediaries

Takes title to products and resells them

Manages transportation and warehousing functions

Question No: 75( M - 1 ).

Three key issues associated with initiating price changes are, the circumstances, the tactics and:

Sales targets

Bad publicity

Stock levels

Competitor reactions

Question No: 76( M - 1 ).

When a firm or store offers a price reduction to customers who buy during off-peak periods throughout the year, we say the firm is giving a(n) _____ discount.

Functional

Seasonal

Annual

Allowance

Question No: 77( M - 1 ).

If a retailer form Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called:

F.O.B. destination

FOB price

Geographic price

Base-point price

Question No: 78( M - 1 ).

The Shirt Company utilizes a push strategy to sell the shirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as which one of the following discounts?

Trade

Cumulative

Noncumulative

Cash

Question No: 79( M - 1 ).

If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

Demand-oriented

Cost-oriented

Experience curve

Competition-oriented

Question No: 80( M - 1 ).

Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?

Selling concept
Product concept
Production concept
Marketing concept

Question No: 81( M - 1 ).

Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the cost-based approach, which means:

Value-based pricing and market-skimming pricing

Going-rate and sealed-bid pricing

Cost-plus pricing, break-even analysis, and target profit pricing

Competition-based pricing and market-penetration pricing

Question No: 82( M - 1 ).

Which one of the following pricing objectives is rarely operational because its achievement is difficult to measure?

Return on investment

Profit maximization

Market share

Survival

Question No: 83( M - 1 ).

Price is a key element in the marketing mix because it relates directly to:

The size of the sales force

The speed of an exchange

The control of quality

The generation of total revenue

Question No: 84( M - 1 ).

Less frequently purchased consumer products and services which are compared by the customer on different product attributes, refers to which one of the following product?

Specialty products

Shopping products

Unsought products

Industrial products

Question No: 85( M - 1 ).

Which of the following factors are often used for segmenting customer groups?

Geographic factors

Psychographic factors

Behavioral factors

Demographic factors

Question No: 86( M - 1 ).

What is the stage of the buyer decision process in which the consumer uses information to evaluate brands in the choice set?

The alternative evaluation stage

The situational stage

The experimental stage

The informative stage

Question No: 87( M - 1 ).

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Personal characteristics

Behavioral characteristics

Demographical characteristics

Question No: 88( M - 1 ).

Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer?

Social class

Opinion leader

Reference group

Family

Question No: 89( M - 1 ).Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?

Product

Political

Price

Promotion

1-Which of the following is an example of ancillary service?

warranty

Promotion

Labeling

Packaging

2-Critical path analysis is useful at which stage of the product development Process?

Commercialization

Concept development

Beta testing

Business Analysis

3-Which of the following BEST describes the consumer’s preference for products that are widely available to them?

Production concept

Marketing concept

Selling concept

Product concept

4-Buying and selling of mass consumer goods and services comes under which of the following markets?

Business markets

Global markets

Consumer markets

Government markets

5-Which of the following is an advantage that enables business to survive against its competition over a long period of time.

Marketing advantage

Sustainable competitive advantage

Core competency

Competitive advantage

6-A company designs the product with little or no input from customers, the company is practicing which of the following concept?

Product concept (Emaan)

Marketing concept

Selling concept

Production concept

7-A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?

Differentiation strategy

Cost leadership strategy

Market dominance strategy

Market segmentation strategy

8- Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.

Product oriented

Market oriented

Sales oriented

Production oriented

Question No: 90( M - 1 ).

Which one of the following step in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?

Developing the research budget

Choosing the research agency

Choosing the research method

Developing the research plan

Question No: 91( M - 1 ).

Which one of the following environment is made up of institutions and other forces affecting society’s basic values, perceptions, preferences and behaviors?

Cultural environment

Fictitious environment

Natural environment

Political environment

Question No: 92( M - 1 ).

A manufacturer-owned operation that provides services usually associated with agents, refers to which one of the following?

Wholesaler
Sales office
Sales branch
Public warehouse

Question No: 93( M - 1 ).

Advertising agencies are an example of which of the following marketing intermediaries?

Insurance company

Financial intermediary

Marketing services agency

Physical distribution firm

How many stages involved in the consumer adoption process?

Six

Seven

Three

Five

In which of the following stage marketer provides quality product and services without variation in quality?

Storing

Selling

Standardizing and grading

Risk Taking

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics

Citizen-action publics

Which one of the following stage is NOT a part of buyer’s black box?

Brand choice

Product choice

Need recognition

Dealer choice

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

Advertising

Publicity

Personal selling

Sales promotion

n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?

Brand Equity

Brand Positioning

Brand Packaging

Brand Labeling

Question No: 94( M - 1 ).

Which one of the following is a chief goal of the implementation function in marketing process?

Develop marketing plans

Turns plans into actions

Take corrective actions.

Develop strategic plans.

Question No: 95( M - 1 ).

Developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities represent which one of the following concept?

Marketing objectives

Strategy planning

Marketing activities

Corporate strategies

Question No: 96( M - 1 ).

Which one of the following options is best to explain the purpose of intranets?

Buying and selling processes

Business-to-business purchasing

Communication among employees

Maintaining customer relations

Question No: 97( M - 1 ).

LAN

Intranet

Extranet

Internet

Question No: 98( M - 1 ).

If you are attempting to create primary demand toward your product, you will use which type of the following ads?
Informative
Persuasive
Reminder
Cooperative

9-Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

Customer complaints database

Exit interviews

Web and telephone information hotlines

Business Analysis

10-The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:

Industrial products

Specialty products

Unsought products

Shopping products

Additional cost is associated with which of the following strategy?

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

Financial summary of a marketing plan includes all EXCEPT:

Pro-forma income statement

Month-by-month agenda

Breakeven analysis

Assumptions

Which of the following is NOT a part of consumer adoption process?

Convenience

Trail

Evaluation

Interest

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.

Shifts in unemployment

Shifts in the economy

Shifts in consumer tastes and preferences

Foreign imports

Core competency guides a firm recombining its abilities in response to demands from the:

Retailer

Wholesaler

Environment

Supplier

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

Select correct option:

Mid-term planning

Short-term planning

Annual market planning

Strategic market planning

Insurance service would BEST be described as which kind of a product?

Convenience

Unsought

Specialty

Durable

When any customer does not fully likes the product or talks in favor of the product, it is known as:

Bad – mouth

Word of mouth

Bad impression

Unfavorable products

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

Marketing mix

Promotion mix

Offering mix

Product mix

Which of the following is usually the target of a market challenger?

Market nicher

Market leader

Market follower

Market segment

Question No: 99( M - 1 ).

Which one of the following option is NOT a benefit of internet marketing?

Cost effective

Time saving

Reliability

Open new venue

Question No: 100( M - 1 ).

Which one of the following option is NOT a benefit for buyer with E-commerce?

Convenience

Easy and private

Reliability

Greater product access

Question No: 101( M - 1 ).

Which of the following is an administrative trade restriction that imposes a complete ban on imports of a specified product?

Import quota

Tariff

Embargo

Dumping

Question No: 102( M - 1 ).

Which one of the following is NOT a part of Joint Venture?
Single member private limited company

Contract manufacturing
Joint ownership
Licensing

Question No: 102( M - 1 ).

If a food company gives 5 percent discount in particular burger to increase sales, it is altering which one of the following elements of the marketing mix?
Promotion
Price
Product
Place

Question No: 103( M - 1 ).

Which one of the following options refers to “The art and science of choosing target markets and building profitable relationships”?
Customer relationship management
Knowledge management
Total quality management
Marketing management

Question No: 104( M - 1 ).

Which one of the following options is best to explain the purpose of intranets?
Buying and selling processes
Business-to-business purchasing
Communication among employees
Maintaining customer relations

Question No: 104( M - 1 ).

E-marketing refers to which one of the following?
Email marketing
Electronic marketing
Electric marketing
Elastic marketing

Question No: 105( M - 1 ).

Which of the following option is NOT related with traditional buyer’s rights?
Right not to buy a product that is offered for sale
Right to expect the product to be safe
Right to expect the product to perform as claimed
Right to ask money back even not offered by the seller

Which of the following is also called an Export market?

Consumer market

Business market

Global market

Government market

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Introduction

Growth

Maturity

Decline

Which of the following is an advantage that enables business to survive against its competition over a long period of time.

Marketing advantage

Sustainable competitive advantage

Core competency

Competitive advantage

Pictures and specification of product are added in which of the following part of the marketing plan?

Financial summary

Executive summary

Situation analysis

Appendix

Sale is decreasing due to substitute product, this statement related to which one of the following research?

Causal research

Observational research

Experimental research

Survey research

A cash discount of "2/10, net 30,” means that:

The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.

Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.

The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.

The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.

ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of the following strategies?

Product development

Market development

Diversification

Market penetration

All of the following are the forces of company’s micro environment EXCEPT:

The company

The Supplier

Competitor

Demographic

“Provide more quality products and services without variation in the quality” refers to which of the following marketing functions?

Standardizing and grading

Transporting

Storing

Selling

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?

Mail

Telephone

Personal interview

All of the given options

Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?

Product Line Pricing

Optional Product Pricing

Captive Product Pricing

By Product Pricing

Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?

MArket

Customer

Product

All of the above

Which one of the following is an example of a convenience consumer product?

Petrol

A motorcycle

A bicycle

Athletic shoes

“Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning types

Long-range planning

Short-range planning

Annual planning

Strategic planning

The process of shaping and refining potential product ideas refers to which one of the following options?

Prototype development

Concept development

Test marketing

Idea screening

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

Natural environment

Political environment

Societal environment

Cultural environment

This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

Marketing data

Marketing intelligence

Web Master

Secondary data

Quiz Start Time: 08:45 PM
Time Left 82
sec(s)
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?

In which stage of the product life cycle does a product reach its peak sales?

Introduction

Growth

Maturity

Decline

Which of the following is NOT included in product decisions?
Styling
Brand name
Warehousing
Packaging

A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.

Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings

Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis

All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards

http://www.vuzs.info/
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business

MGT301 - Principles of Marketing Solved Quizzes File No 12

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