1. If you saw a performance dip as a result of the google penguin algorithm updates what does this tell you?
My backlink profile may contain low-quality links or spam.
My site may have speed or load times issues
My site may have lots of duplicate pages
My content may be thin or low quality
2. Why are long-tail searches closer to resulting in purchasing items?
Because they already have a precise idea of what the user is looking for
Because long-tail searches are popular
Because they are easier to compete
3. While optimizing your website it is important to generate the right type of traffic, how does the bounce rate information help in this regard?
By letting you know the percentage of users who entered the website and then went on to visit addition pages
By letting you know the percentage of users who decided to go back to the source from where they found your website
By letting you know the percentage of users who entered the website and then left without viewing any other page
By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
4. How are sitemaps important for the search engine optimization process?
Sitemap helps the search engine editorial staff manually review a website
The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.
5. Is internal linking important?
No, all pages created on the internet are now discoverable by google since the invention of chrome
Yes, absolutely, you are given the option of directly informing search engines what the destination page is about, and this is a recognized signal by them.
Not at all, search engines rely solely on exterior companies and domains to extrapolate your page's relevance and authority.
6. Google my business is free service for commercial business?
True
False
7. The process of acquiring links from other websites to your own is known as:
Link sharing
Link building
Content marketing
Hyperlinks
8. Writing long anchor text, that includes as many words and keywords as possible is best practice in anchor text.
True
False
9. If you want to create a friendly URL, which character should you use to separate words in such URL?
Hyphen
Underscore
Space
Either of the above
10. What was the first-named google updates?
Florida
Fritz
Boston
Nofollow
None of the above
11. If you want a page to pass value through its links, but stay out of the search engine’ indices, which of the following tags should you place in the header?
Use meta robots=”noindex, nofollow”
Use meta robots= ”index, nofollow”
Use meta robots=”noindex, follow”
Use meta robots=”autobot, decepticon”
12. Google will show favoritism to sites with a privacy policy and Toc.
True
False
13. Which of the following website design guidelines have been recommended by google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the sitemap is larger than 50,000 links, you should break the sitemap into separate pages
All of the above
14. Where are you able to submit a sitemap to google for indexing purposes?
Google search console
Moz
HTML
Directly in search results
15. What is a search engine?
A repository of submitted links from businesses
A web-based software system that searches and locates relevant information based on the information or query it is presented with
A way of the government tracking who your favorite apice girl is
16. How do you recover from Panda?
Fix thin and poor-quality content on the pages of your site.
Fix thin, poor-quality and duplicate content on the pages of your site, and submit a reconsideration request.
Fix thin, poor-quality and duplicate content on the pages of your site, and wait.
Fix thin and poor-quality content on the pages of your site, and submit a reconsideration request.
17. What was the first google search update to focus specifically on mobile devices?
Mobilegeddon
Android version 2.0
Google mobile
Apocalypse
18. What does the 301 server response code signify?
Not Modified
Moved Permanently
Syntax error in the request
Payment is required
The request must be authorized before it can take place
19. What is the name given to a program designed to crawl websites.
Spiders
Robots
Crawlers
All of the above
20. What is keyword cannibalization?
When you analyze competitors to discover keywords to target.
When multiple pages on a site are optimized for the same keywords
When you complete for more than one keyword on the same page.
When poor seo implementation causes your page to be non-competitive for the target keywords
21. In most cases, Static pages are more SEO friendly than the dynamic pages?
True
False
22. What are algorithms in SEO terms?
Google’s formula for indexing and ranking sites in the SERPS
A coding that helps design a website
A formula for how to design a website
The page rank of a website
23. What does the Vary: User-Agent HTTP header do?
It tells web servers that users more about what a user needs.
It tells users that tells a site’s content varies from time to time.
It tells ISPs to not cache a site’s content
It tells caching servers that a site’s content varies by user agent.
24. Which of the following statements is correct with regard to natural links?
They are two-way links( reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites
25. What is the most important heading tag on a page?
It doesn’t matter; they are all the same.
The <h1> tag.
The highest level heading tag used on the page
The<h0> tag.
26. Which industries got tighter restrictions put on them with the YMYL update?
Legal
Medical
Finance
All of the above are suitable options
27. What do your impressions in search console mean?
The amount of people impressed by your website
The amount of clicks your website received
How many times your website showed for search terms in the google results
Your average position in the search results over a weekly period
28. What does SERP stand for?
Search entry rating procedure
Search engine result page
None of the above
29. Which one of the following practice is ethical?
Buying links from link farms
Having the same page twice _ once in Html, once in pdf.
Using hidden text that users don't see but spiders can read
Stuffing the meta tags with keywords
30. Which of the following actions carry a google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color front as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above
31. What does a PBN stand for?
Personal Blog Network
Private Blog Network
Personal Backlink Network
Personal Blog Niche
32. Your bounce rate can impact your position in the search results.
True
False
33. Calculated placement of keywords in page increase density of keywords is called________
Keyword Hijacking
Keyword Stuffing
None of these
34. Why is it bad idea from SEO perspective to host free articles and write-ups that are very common on the internet?
Because they will not lead to fresh traffic
Because you could be penalized by search engine for using duplicate contents
Because you will not get the benefits of proper keyword targeting
Because people could turn up claiming copyright infringement
All of the above can affect SEO efforts
35. Which one of these seo tools is not meant for finding backlinks?
Ahrefs
Semrush
Majestic
Analytics
36. Which of the following examples are considered by google as “auto-generated” content?
Text translated by an automated tool without human review or curation before publishing
Text generated from scraping Atom/RSS feeds or search results
Text generated by the website’s content management system
Text generated using automated
37. Which of these are used in the auditing process?
Google search console
Screaming frog
Moz
All of the above
38. The following technology is said to have a positive impact on search engine ranking:
Https
Pop-up ads
Meta Keywords Tag
Paid Twitter followers
39. What will be the action if google finds more than ane canonical tag on your website?
Google will consider first canonical tag only and ignore all other canonical tags
Google will ignore all canonical tags
Google will consider only last canonical tag
There are several ways google can handle this situation
40. If you have a page on your website that is no longer required, what is the best practice SEO for handling the page?
In most cases, re-direct the page to a relevant page using a 301 redirect( 301 status code)
Delete the page and allow google to re-index the picking up the 404 error status code
Re-direct the page to a relevant alternative page using a 302 redirect(302 status code)
None of the above
1) The Google My Business is a free service for commercial businesses.
True
False
2) Link building offers all of these advantages except________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically
3)Which of the following statements is NOT true?
Duplicate content affects SEO rankings
Page titles are the most important on-page element after content
The quality of the images uploaded on the website affects the SEO rankings
The website domain has no effect on the SEO rankings
4) What do you use to search for exact phrases in Google?
Hyphen (-)
Asterisk (*)
Quotation Marks (")
Exclamation Point (!)
5) True or false:
A 500 is an internal server error.
True
False
6) Which of the following actions carry a Google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above
7) When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.
True
False
8) Which of these are tools used in the auditing process?
Google Search Console
Screaming Frog
Moz
All of the above
9) Which of the following statements about RSS is/are correct?
It is a form of XML.
It stands for Really Simple Syndication.
Its main goal is to display static information.
All of the above.
10) Which of the following are requirements in a robots.txt file?
*Disallow: [URL string not to be crawled]
Allow: [URL string to be crawled]
Sitemap: [sitemap URL]
*User-agent: [user-agent name]
11) Which of the following is a white hat SEO technique?
Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.
12) What is the most common fix for duplicate content?
Redirects
Migrating CMS platforms
Canonicals
There is no fix
13) Where are you able to submit a sitemap to Google for indexing purposes?
Google Search Console
Moz
HTML
Directly in search results
14) Which of the following are important components of technical SEO?
CPC
CRM
Usability
User testing
15) An HTML sitemap provides a list of internal links on a website accessible to users.
True
False
16) The best way to track performance for technical SEO is metadata.
True
False
17) Which of the following does Google use to display the characters of a page's meta title?
Pixel width
Meta title character count
None of the above
18) Where does the "mobile friendliness" test live?
Moz
Screaming Frog
SEMRush
19) What type of sitemap is the most important for SEO?
Mobile
XML
HTML
Image
20) What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user's search term.
21) While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who decided to go back to the source from which they found your site.
Shows the percentage of users who left your website within ten seconds of viewing the first page.
22) Which of the following statements is correct with regard to the images on a page?
Images cannot be crawled by the search engines
Important keywords related to the image should also be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images
23) Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker
24) Which of the following activities could be looked down upon by Google per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of well-known websites
All of the above
25) What is Keyword Density?
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total number of keywords appear on the title of the content uploaded on the webpage
The name for the main word or phrase to be mentioned on a content
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
26) What is usually the most impactful landing page for an inbound link to link to on a site?
The sitemap
The contact page
The home page
The page you’d like to improve rankings for
27) Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?
Coating
Foisting
Slighting
Cloaking
28) The following robots.txt meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
29) All major search engines are case sensitive.
True
False
30) What does the 302 server response code signify?
The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process
31) If a website sells links, what actions does Google recommend to avoid being penalized?
The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
Only Paid text links to nonprofit websites should be accepted
Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
32) What is Anchor Text?
It is the main body of text on a particular web page.
It is the text within the left or top panel of a web page.
It is the visible text that is hyper linked to another page.
It is the most prominent text on the page that the search engines use to assign a title to the page.
33) Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of inbound natural links related to the site’s theme or keywords.
All of the above.
34) Which of the following statements regarding website content is correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Placeholders for pages which do not have content are never viewed as duplicate content by Google
None of the above
35) How are sitemaps important for the search engine optimization process?
Sitemaps help the search engine editorial staff manually review a website.
The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.
36) Cloaking is a black hat SEO technique that involves:
Increasing the keyword density on the web pages
Hiding the keywords within the webpage
Offering a different set of web pages to the search engines
Creating multiple pages and hiding them from the website visitors
37) Which of the following statements about search engine optimization techniques is/are correct?
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
All of the above
38) What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques
39) Which of the following statements about Google Sitemap is/ are correct?
Repeated submission of the Sitemap to Google could be penalized
You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
All of the above
40) Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
True
False
41) What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
Trafficjacking
Hijacking
Blackjacking
Pagejacking
42) Are RSS/Atom feeds returned in Google's search results?
Yes
No
43) Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
All of the above
44) If you enter the query '”help site:www.reddit.com” into Google’s search bar, what results will appear?
The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com
45) The process of acquiring links from other websites to your own is known as:
Link sharing
Link building
Content marketing
Hyperlinks
46) What authorizes payments for e-businesses and online retailers?
Payment gateway
Authorization code
Merchant account
None of the above
47) What is usually the most impactful landing page for an inbound links to link to on a site?
The sitemap
The contact page
The homepage
The page you'd like to improve rankings for